Microsoft announces new seller experience app

Microsoft has announced the release of Viva Sales, the company’s seller experience application. Designed to work with CRM systems, Viva Sales utilises customer engagement data from Microsoft 365 and Teams and leverages AI to provide customer recommendations and insights.

The company says the product eliminates the need for manual data entry and smooths workflows, delivering insights with the right context within tools that salespeople are already using, saving time and offering a more complete view of the customer.

“The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, with the right context, into the tools they know, so their work experience can be streamlined,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft.

“Empowering sellers to spend more time with their customers has been our goal — and we’ve done that by reimagining the selling experience with Viva Sales.”

Reimagining the seller experience

Viva Sales builds on Microsoft Viva, which was launched last year. Viva provides an integrated employee experience platform that brings together communications, knowledge, learning, goals and insights.

According to Microsoft, Viva Sales delivers the first role-based Viva application designed specifically for sellers. Viva Sales allows users to tag customers across the Microsoft suite of products, automatically capturing a customer record layered with data that can be shared with team members.

Powered by data and AI, the product recommends next steps to progress a customer through the sales funnel, offers real-time insights into each customer’s specific purchase journey and provides recommendations to enhance engagement.

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