Optimizely introduces smart tech stack solution

Digital experience platform provider Optimizely has launched the Optimizely Technology Partner Network, a new program aimed at bringing a smarter tech stack to customers through strategic partnerships with best-of-breed software companies. With its category-leading DXP, Optimizely and its partners offer customers apps and integrations that are suitable for their customised digital experience needs, thereby enabling them to achieve outsized outcomes.

Justin Anovick, Chief Product Officer of Optimizely, said the company is making huge investments in its Technology Partnerships team, with plans to triple the size of the team in the next quarter to support rapid growth. “Optimizely is a core part of the modern tech stack, and our customers look to us to make it easier and faster to unlock their digital potential across best-in-class solutions,” said Anovick.

With this new program, Optimizely helps global independent software vendors (ISVs) drive business in their core markets through a long-term growth strategy. By joining the Optimizely Technology Partner Network, partners gain access to a range of benefits, including a strategic joint go-to-market business plan, App Marketplace listings on Optimizely’s site, sales and marketing materials, training, development, technical support and more.

Jonathan Cherki, CEO of Contentsquare, forecasts that Optimizely’s new Technology Partnership Network will provide more opportunities for customers looking for a truly interconnected tech stack. Cherki added that leveraging Contentsquare with Optimizely will help teams quickly uncover the areas where they will have the greatest impact on revenue and better understand which experiments to run and why.

As part of its initiative to build a more connected ecosystem, Optimizely has also redesigned its App Marketplace, making it easier for customers to find verified and certified third-party solutions to extend their DXP capabilities. Optimizely is also working to broaden its existing portfolio of applications and integrations, to provide more innovative solutions for customers.

“At a time when companies must think digital first, Optimizely is excited to be partnering with innovative companies — like Valtech, Perficient and Luminos Labs, among others — to empower digital leaders to close the gap between what their customers expect and what they’re currently able to deliver,” said Carina Conaghan, Director Global Technology Partnerships at Optimizely.

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