Shopify increases investment in partner program

Shopify has launched a new version of its partner program, in a move it says marks the beginning of a multiyear vision for Australian partners.

The new, reimagined version replaces the original Shopify Partner Program that was launched over a decade ago. Enhancements focus on three areas: exceptional rewards, skills building, and a simplified, engaging partner experience.

“Our partners add unparalleled value to Shopify and our merchants. To recognise and enhance their offerings, we’re making a commitment to include partners in every possible engagement,” said Bobby Morrison, Chief Revenue Office.

“Our continued investment in our partner ecosystem is anchored by a singular goal: helping our partners win more business, based on what they’ve told us they need most.”

New incentives built to accelerate partner growth

Shopify is expanding program incentives to recognise and reward partners. Partners can now earn up to twice as much in 2023 through revenue share and promotions to reinvest back into their business. The organisation is also focused on helping partners close more deals by increasing its investment in joint marketing and co-selling programs.

Comprehensive education and enablement

The Winter ’23 Edition of the program includes 100+ new product updates. To ensure partners are equipped to bring those innovations to their clients, the company is launching its first ever certification program for Shopify partners, with both business foundation and technical certifications.

Eight new Shopify Certification courses and specialisation badges will help partners quickly upskill their teams with modules on products such as Shopify Plus, Markets, Checkout and POS, and business fundamentals like introduction to data, marketing and developer opportunities.

Partners now have access to an expanded product and sales enablement resource library in their partner dashboard. These assets, along with ongoing live enablement webinars, are built specifically to support partners and help them grow their business.

More ways to engage with Shopify

How partners engage with Shopify and build relationships within the Shopify ecosystem will also be reimagined, with an increased focus on supporting partners’ education and earnings potential. This includes expanded virtual and in-person events, starting with Partner Education Day on 4 April. There will also be an in-person event later this year to celebrate and recognise top-performing commercial partners.

Image credit: iStock.com/LumerB