The A-Leagues enter a new digital dimension

Home of Australia’s premier men’s and women’s football competitions, the A-Leagues has appointed MarTech SaaS platform Komo Technologies as its fan engagement technology supplier.

The engagement tools and campaigns will roll out across KEEPUP, the A-Leagues’ one-stop-shop website and native app for football news and content, as well as the A-Leagues clubs’ own digital properties. The fans will also enjoy an extra level of fan engagement live at games through the Komo big-screen integrations which include live fan data feeds.

The A-Leagues’ digital hub will provide immersive opportunities for fans to experience the beautiful game like never before through branded, interactive content created using Komo’s gamification tools and over 50 plug-and-play games, including live polls, trivia, quizzes, live predictor games, instant win games and competitions, as well as social and rich media integrations and rewards.

Each team also has access to the Komo technology and can create their own team-branded fan hub using Komo tools to engage fans and leverage commercial opportunities on their own digital Engagement Hub and in-stadium.

The ability to deliver engaging campaigns and value for fans, sponsors and brand partners across the league’s digital network will enable the A-Leagues to expand its community through leveraging rich media tools, interactive content, prizes and rewards as users participate in fun games and competitions.

The product gives the A-Leagues a scalable, enterprise solution backed by enterprise-level customer support, with the ability to leverage Komo’s expertise to commercialise the digital assets the A-Leagues and their teams create on the Komo platform.

"Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level. Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship. This is key to our overarching business strategy to understanding and enhancing fan experience," said Rob Nolan, A-Leagues Director Marketing and Data.

Komo’s technology enriches the Leagues’ understanding of fans and audiences to better serve them where they are today, as well as where they’ll be in the future. The vendor is working with A-leagues and clubs across the men’s and women’s competitions to create digital Engagement Hubs filled with branded, interactive content; competitions; gamified experiences; and rich media for fans. These immersive experiences can be engaged with anywhere, from at the stadium via big-screen integrations to live data feeds through LED and IPTV, or across a live broadcast and through all digital and social channels.

Image credit: Supplied