Database.com enterprise database for cloud

The industry shift to mobile apps, to a social data model and to an event-driven, push model all require a new kind of cloud database to support the next generation of enterprise apps. The Database.com enterprise database, built for the cloud, will free developers to spend their time building applications instead of managing and maintaining database management systems and hardware.

A benefit for CIOs, IT departments and developers - it is open and developers can write their applications in Java, C#, Ruby, PHP and other languages. They can run their apps on any platform - Force.com, VMforce, Amazon EC2, Google AppEngine, Heroku or Microsoft Azure and their apps can run natively on any device. These apps can all call the Database.com APIs securely over the internet.

Users also benefit from the security of salesforce.com’s global service delivery infrastructure, offering SSL, single sign-on, identity confirmation and anti-phishing tools. It also provides secure access, including user and role-based security and sharing rules and row-level data security, and is ISO 27001, SAS 70 Type II and SysTrust certified.

Database.com combines the best features of enterprise databases, such as user management, row-level security, triggers, stored procedures, authentication and powerful APIs, with the benefits of cloud computing: no hardware or software to manage, automatic scalability, upgrades, backups, and disaster recovery. It also includes a pre-built social data model; relational data store; file storage; SOAP and REST APIs; built for internet scale with automatic tuning, upgrades, backups and replication to remote data centres, and automatic creation of sandboxes for development, test and training; access can be managed via OAuth or SAML; row-level security; enterprise search services; developer console and ETL tools and developer toolkits.