Artists on Spotify can now sell merch, with Spotify partnership

Global commerce platform Shopify has announced a strategic partnership with Spotify to give artists the creative freedom to expand beyond music and traditional merchandise to build fully realised brands, backed by leaders in audio streaming and commerce. Using the Spotify channel, artists can introduce products to the place where listeners and fans are already engaging with their music. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and showcase products of their choice directly on their Spotify profiles, making it easier for fans to browse and purchase.

With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints that include leading social and entertainment channels, along with a leading audio streaming service.

“Shopify is already powering the online stores of local and international acts, and the Spotify integration will further empower Aussie and Kiwi artists to showcase their unique talent, brand or creativity, and engage their fans even more effectively,” said Shaun Broughton, Managing Director APAC, Shopify.

For new artists, Shopify is an easy-to-use, all-in-one commerce platform to start, grow and manage their brands. For artists with large followings and pre-existing businesses, Shopify’s infrastructure is designed to handle high volumes of traffic, key sales moments and highly anticipated product drops. The channel is currently available to artists in 177 countries and available to listeners in Australia, New Zealand, Canada, the US and the UK. New and existing artists can sign up for Shopify’s Spotify channel using Spotify for Artists.

Image credit: ©stock.adobe.com/au/Luca Lorenzelli