Holoportation a reality

Actor William Shatner was beamed into the Advertising Week APAC 2023 event earlier this month, using Proto Hologram technology, in a session hosted by Catherine Bowe from Meta in APAC.

Proto’s distributor in Australia, TeleIn, produced the Sydney side of the live beam, with Shatner able to see and hear the audience and respond in real time from across the globe. Proto is a self-contained hologram device and the platform that makes holoportation possible, beaming executives, artists, athletes, teachers and doctors around the globe on a regular basis.

“This technology is very impressive. It felt like William was in the room with us and the high definition provided so much depth and perspective. The audio was crisp and the audience was so engaged,” Bowe said.

"Throughout our discussion, William’s passion for space, technology and the environment shone through. In particular, William called on the advertising experts in the room to use their spheres of influence to do what is right and make more investment in technology which can help save our planet. I believe his call for responsible action and the recognition of Earth’s irreplaceable beauty left a lasting impact on the audience at Advertising Week APAC, which was wonderful to see.”