CeBIT wraps, heads to Darling Harbour in 2017
CeBIT Australia wrapped up today after three days showcasing the latest tech innovations for start-ups, small to medium businesses, enterprise and government at the largest and longest running business technology event in the Asia–Pacific region.
More than 300 exhibitors and 260 speakers shared their ideas with thousands of attendees at Sydney Olympic Park for the final time before the show moves back to its original home at the new International Convention Centre at Darling Harbour, in May 2017.
Winning innovators
Winners of the CeBIT Business Technology Awards and the 2016 Australian Government ICT Awards announced last night espoused the key themes of disruption and emphasised the accessibility of key technologies.
Rundl, a digital business collaboration platform that enables traditional service providers to deliver their service in a secure space that follows customers on their preferred digital device, took out the CeBIT Award for Innovation, following the company’s significant milestone of reaching $5.2 billion of transactions using the platform.
Other CeBIT Award winners included Christie Digital, which took out the top Business Award for Community Support; Acquire BPO won the Service Distinction Award; and Pronto Xi won the Top Business Solutions Award.
The Australian Government ICT Award winners included the Overall Excellence in eGovernment Award and Government 2.0 category winner, the National Blood Authority, for its MyABDR project.
The Free Trade Agreement Portal by the Australian Government Department of Foreign Affairs and Trade won the Applications Development category, while the AgInsight South Australia Information Portal of the South Australian Department of Primary Industries and Regions won the Geospatial category.
Sustainability Victoria won the Project and Program Management category for its SV Enabled project, while iVote at the 2015 NSW State General Election won the category of Service Delivery for the New South Wales Electoral Commission.
ICT Young Professional of the Year went to Chris Moon of Sustainability Victoria and the ICT Professional of the Year Team went to the Blood Sector Systems Team from the National Blood Authority.
Disruption discussed
Disruption, as one of the biggest business technology trends, was closely examined by the range of visionaries, strategists and futurists who presented keynotes at CeBIT Australia over the three days including Scott Monty and Scott Anthony who keynoted on Day 2.
Day 3 kicked off with Steve Sammartino, author of The Great Fragmentation: Marketing Inside-Out, giving the keynote for the Digital Marketing Conference.
Sammartino explained how the marketing industry has transformed, and needs to be turned on its head. Using as examples the artist Banksy, Uber and Airbnb, Steve outlined how consumers buy stories, not products, and brands earn trust by being transparent.
Bigger and better
Hannover Fairs Managing Director Harvey Stockbridge nailed CeBIT Australia’s ability to showcase disruptive ideas and innovative technologies to a global audience.
“The success of CeBIT Australia 2016 is a reflection of the strength of Australia’s business technology community,” said Stockbridge.
“It was a strong event this year, and we have received lots of positive feedback from exhibitors, speakers and visitors.
The reach of the event was further increased by live streaming keynote speeches for the first time, which ensured a far, global audience for CeBIT and emphasised NSW’s position as the leading ICT state in Australia, he added.
“We are delighted to announce that CeBIT Australia 2017 will take place from 23–25 May 2017 at the new International Convention Centre Sydney,” said Stockbridge.
“This new world-class venue is easily accessible and ideal for those joining from overseas,” he added. “It will ensure maximum value is garnered for exhibitors to showcase their products and we look forward to delivering another spectacular event.”
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