HP rewards recycling of old technology

Hewlett-Packard (HP) Australia has launched a campaign that delivers cash rebates to small to medium businesses (SMBs) when they replace and then recycle their old PCs, before 31 October 2010.

The ‘Replace, Recycle, Reward’ campaign (www.hp.com.au/replace) is designed to encourage SMBs to refresh their PCs to new  HP hardware; the new Intel Core i processors; and to the Microsoft Windows 7 operating system, and to then allow HP to dispose of their old hardware in an environmentally responsible manner.

“HP is committed to increasing the volume of our products that are re-used, recycled and diverted from landfill,” said Chee-Mei Gan, Director of Product Marketing, HP South Pacific (Australia and New Zealand). “At the same time, we believe 2010 is truly the year of the refresh. As such, we want to encourage SMBs to look at the new notebook, desktop and workstation PCs we have launched in the Australian market, and to experience the very real difference this new computing hardware is going to make to the way they do business.”

SMBs that purchase a selected HP notebook, desktop or workstation PC from an authorised HP reseller before 31 October 2010 will have their old PCs (HP and non-HP branded)  picked up by HP for recycling, and they will then be rewarded with a cash rebate. The cash rebate is $75 per unit for selected HP notebook and desktop PCs, and up to $150 per unit for selected HP workstation PCs.  Monitors are not accepted.

Eligible PCs include selected Z200 Workstation PCs; selected HP Pro 3130 and HP 8100 Elite Desktop PCs; and selected HP ProBook 6550b and 5310m Notebook PCs, as well as selected HP EliteBook 2540p, 2740p, 8440p, 8540p, 8440w, 8540w and 8740w Notebook PCs. HP operates recycling services in 56 countries and territories worldwide.