La Trobe adopts Informatica's Customer 360
Victoria’s La Trobe University is adopting a new AI-powered, cloud-native SaaS platform to enhance its student life cycle management capabilities.
The university selected Informatica’s Customer 360 suite for the deployment, and is using the platform to simplify, master, manage and govern datasets related to each student record.
Delivered using Informatica’s Intelligent Data Management Cloud (IDMC) platform, Customer 360 will provide the university with a single 360° view of records via a single source.
This enhanced visibility will be used by the university to create personalised and targeted communications that are relevant to individual student needs and increase further engagement with each student, according to La Trobe Director of Data & Analytics Anthony Perera.
“Furthermore, having high-quality, trusted data allows us to optimise our marketing campaign efforts and become even more successful in engaging our students in every stage of their journey with us — from student recruitment [to] enrolment right through to graduation and beyond. This underpins La Trobe’s belief in pursuing sustainable practices and innovation,” he said.
Following the deployment of Customer 360, the university plans to adopt Reference 360 for managing reference data in its entire life cycle and supporting its data governance policy, Perera said.
“Data fragmentation from disparate systems is creating data silos, which makes it challenging for organisations to optimise experience and engagements with target audiences across all channels and touchpoints,” Informatica ANZ VP and Managing Director Richard Scott said.
“With Informatica’s Customer 360 solution deployed on the IDMC platform, the SaaS solution allows La Trobe University to achieve faster time to value with quicker deployment, while empowering data users with the self-service function to access data they need in broader visibility and consistency that are aligned to business outcomes.”
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