Millennial 20/20 summit program revealed

The program has been announced for the inaugural Millennial 20/20 event.

This event, to be held at Carriageworks in November, will explore the spending habits and economic power of the millennial generation.

The event has attracted attention from heavyweight Australian and international brands — from well-established corporations to modern start-ups — with speakers from CommBank, Facebook, Telstra, Airbnb and eBay already confirmed.

As businesses are facing a more complex and ever-evolving consumer in the millennial generation, it requires them to think of innovation, disruption and technology as key components of their future.

“Millennial 20/20 Sydney will address the consumer challenges via multiple conference tracks, an inspirational playground of immersive showcases, a curated exhibition of commerce partners and a series of networking opportunities,” said Lauren Greschner, event head – Millennial 20/20 Sydney, Hannover Fairs Australia.

“The summit will delve into more than just the millennial consumer eating avocado for breakfast. Delegates will hear from Australian business leaders on how the millennial mindset, created by modern technology, global events and the 24-hour news cycle, impacts the human behaviour behind every generation from baby boomers to Gen Z.”

Over 120 speakers will come together for two days of in-depth talks and demos about how the millennial mindset is transforming business across finance, innovation, marketing and advertising, retail, travel, hospitality and lifestyle, food and beverage, e-commerce, and fashion and beauty.

Millennial 20/20 Sydney speakers include:

• Michael Pearson, ANZ Managing Director, Expedia
• Tiziana Bianco, General Manager, Innovation Labs, Commbank
• Alexandra Sloane, Head of Marketing Australia & New Zealand, Facebook
• Sam McDonagh, Country Manager ANZ, AirBnB
• Patrick Schmidt, CEO, The Iconic
• Ayala Domani, Director Innovation, Telstra

Rupa Ganatra, founding partner of Millennial 20/20, said the event was started with a firm belief that being a millennial is a mindset rather than a demographic.

“This mindset extends into consumer patterns and behaviours that are having an evolutionary impact on businesses and brands across the globe,” she said.

“Furthermore, over half of new businesses are being started by millennials. The generation is well educated, entrepreneurial and digitally savvy, and they thrive working in fast-paced business environments, solving existing challenges and creating new business models.

“Whether brands are looking at millennials as a consumer or as an employee, they cannot ignore the changing behaviours that are impacting every aspect of business.”

Millennial 20/20 Sydney will be held at Carriageworks, Sydney, from 14–15 November.

Image credit: ©stock.adobe.com/au/william87

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