Oracle adds new AI capabilities to cloud sales platform

Oracle is adding new generative AI capabilities to its Oracle Fusion Cloud Sales platform to help sales teams enhance customer engagement and improve productivity.

The platform, which is designed to improve sales practices by automating data entry and manual tasks, now has new features including a dedicated customer engagement agent capable of generating customer-ready emails designed to bypass spam filters. This agent can also enable sales representatives to adjust the tone of their engagements with specific audiences.

Other new capabilities include a customer records agent for helping sales teams maintain up-to-date account activity records, a customer intelligence assistant to help teams develop more meaningful customer connections, and a multilingual capability designed to help sales teams interact with customers in other languages.

Oracle EVP and GM for Oracle Cloud CX said the new capabilities will be a welcome reprieve for stressed sales agents.

“Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication,” he said. “The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks, which enables sales teams to boost productivity and create more impactful connections with customers.”

Gartner has predicted that by 2026, Business-to-Business (B2B) sales organisations using generative AI sales technologies will be able to reduce the amount of time spent on prospecting and customer meeting preparation by over 50%.

“Generative artificial intelligence (GenAI) is reshaping the sales technology landscape, offering innovative solutions in areas such as prospecting, sales analytics, forecasting and sales enablement,” the research firm said last year. “Tools infused with GenAI capabilities embed in use cases across the sales function, supporting key priorities such as revenue growth, GTM, cost optimisation and risk mitigation.”

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