The social dimension of business analytics: extracting value from the voice of the customer
Supplied by Information Builders on Wednesday, 10 July, 2013
Marketing and customer support professionals can derive substantial benefits by closely listening to the voice of the customer. By employing advanced tools that incorporate social media analytics into broader enterprise business analytics strategies, these professionals can enhance the customer experience and improve all facets of marketing operations including branding, campaign planning and management, and competitive intelligence.
This white paper will demonstrate the significant impact that advanced social media analytics can have on various aspects of marketing and customer experience management, and share tips for choosing the right platform for consolidation.
Big data architecture provides a 360° view
Most companies already use some kind of data collection and analysis tools to receive...
Achieve up to 40% reduction in cost per TB
In the supermarket, maximising the sale of more profitable items is a key measure of...
Leading expert insights on Australian public safety
A recent industry panel of leading experts in counterterrorism, aviation, utilities and...
