Half of Telstra service transactions are online

Telstra has revealed that it has reached a tipping point in its move to becoming a digital business, with more than 50% of all its service transactions being conducted digitally.

Activities including paying bills, updating contact details, activating extra data or checking data usage are now primarily being conducted online, Telstra Digital Executive Director Gerd Schenkel said in a blog post.

The proportion of service transactions taking place online has improved from 26% just four years ago, he said.

Currently 75% of all payments and 50% of all pre-paid recharges are digital.

Schenkel said Telstra has achieved this solid growth by developing apps and services to accommodate demand. There are now more than 2.1 million users of the Telstra 24x7 App, and more transactions are being done through the app than through the company’s website.

Some 84% of these customers use the app to view and manage call and data usage.

“In just the past year alone we’ve added new functionality to the Telstra 24×7 App such as the ability to recontract handsets, recharge via Paypal and manage direct debits to help customers do more of what they want where they want,” he said.

“To cater to the on-the-go preference we are mobile optimising My Account, making it as user friendly on a mobile device as it is from a large screen.”

Image courtesy of Japanexperterna.se under CC