Adobe and Microsoft create cloud partnership

Adobe and Microsoft have announced their plan for a strategic partnership to help enterprise companies deliver on their customer relationships.

Under the partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, providing a comprehensive marketing service for Microsoft's next generation of intelligent business applications.

Adobe and Microsoft will work jointly with leading companies to help them envision and implement the integrated solutions.

"Customers today expect a well-designed, personalised and consistent experience every time they engage with a brand," said Shantanu Narayen, president and CEO of Adobe. "Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences."

The two companies will ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advanced analytics. Customers will be able to use these integrations across Adobe and Microsoft to create data-driven sales and marketing capabilities. The underlying data models will be extensible to enterprise customers as well as third-party developers and partners, which will foster innovation and development across a shared ecosystem.

The mutual customers of both companies will also be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, improve relationships and drive brand loyalty and growth.

"Business leaders in every industry are focused on how to better engage their digital customers, wherever they are," said Satya Nadella, CEO of Microsoft.

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