Aussie firms confident in digital transformation

Australian businesses are more confident than their peers in Asia–Pacific in their ability to adapt and thrive in the digital era, according to research conducted by Vanson Bourne in collaboration with Intel.

A survey of business leaders across more than 40 countries found that only 18% of Australian businesses are worried they’ll be left behind over the next five years due to the digital revolution.

This compares to 26% in New Zealand, and close to 50% in the mainland Asian markets covered in the survey.

The greater confidence could be due to the fact that 88% of Australian businesses have invested or have plans to invest in digital transformation, and 78% are confident that they are continually innovating.

According to the survey, 93% of Australian businesses are planning to invest, investing or have invested in security, with 91% investing in multicloud, 88% in data centre modernisation, 89% in software-defined technology and 82% in converged infrastructure.

Australian businesses are also behind only China — and tied with New Zealand — in terms of businesses’ confidence in their ability to meet customer demands. Only 30% of businesses in Australia and New Zealand believe they will struggle in this regard.

Likewise, only 25% of Australians believe that a shortage of skills represents a barrier to digital transformation. This compares to 30% in New Zealand and 33% across the Asia–Pacific region.

“Australian businesses have a positive outlook for the next five years. We are confident we will meet customer demands, remain competitive with our peers, and believe our employees have the right skill sets to drive success,” Dell EMC ANZ VP and Managing Director Mark Fioretto said.

“Yet 80% of business leaders believe that digital transformation should be more widespread throughout their organisations, signalling that more work still needs to be done.”

Image credit: ©stock.adobe.com/au/Eugenio Marongiu

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