BVA establishes headquarters in Melbourne

US e-commerce organisation Brand Value Accelerator (BVA) has chosen to set up its Asia Pacific headquarters in Melbourne.

The move is expected to generate 50 new jobs in Victoria.

BVA delivers innovative e-commerce and digital marketing services to high-growth brands, including MVMT, Red Bull, Ivory Ella, Kopari Beauty and Cupshe.

The company was one of the original six Shopify Plus agencies and is currently the largest Shopify Plus agency in the world. BVA’s new Melbourne office will employ designers, developers and marketing staff.

“Our expansion into Australia is a strategic accomplishment for BVA, and we’re excited to launch our presence there with a goal of hitting the 50-employee mark,” said Vice President of Business Expansion Will Fisher.

“It’s a significant step forward in establishing ourselves as one of the most capable commerce and digital marketing partners worldwide. Consumers expect the opportunity to engage with brands where, when and how they want, and we believe we can help level the global playing field for all kinds of wonderful Australian and Kiwi brands.”

The Victorian Government worked hard to secure the investment, with Minister for Trade and Investment Philip Dalidakis meeting the company in the United States last year.

“Global e-commerce leaders are choosing Victoria and we welcome this investment by Brand Value Accelerator, a company that will help local companies tap into massive online markets,” said Minister for Trade and Investment Philip Dalidakis.

“We’re establishing Victoria as a regional leader in e-commerce and this is paying off with the creation of jobs for locals and incredible opportunities for Victorian companies.”

The announcement adds to the list of major global e-commerce companies setting up in Melbourne. China’s top two players — Alibaba and JD.com — have recently set up regional headquarters in Victoria, while US giant Amazon has established its first Australian logistics centre in Dandenong.

Victoria’s rise as an e-commerce hub is not only delivering jobs for local tech workers, it is also creating opportunities for local businesses to take their world-class products to hundreds of millions of new online customers around the world.

Local companies like Swisse, Goat Soap and Ego Pharmaceuticals are all seeing rapid growth in e-commerce sales and are great examples of how tapping into these global markets creates jobs for locals and boosts the Victorian economy.

Image credit: ©stock.adobe.com/au/contrastwerkstatt

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