Habits of older internet users analysed


Wednesday, 17 August, 2016

Habits of older internet users analysed

Research by ACMA, entitled ‘Digital lives of older Australians’, aims to explore the levels of online engagement of Australians aged 65 years and over.

The study demonstrates that older Australians are active participants in digital life, with nearly four in five people in this age bracket online. The figure shows an upward trend, as four years ago only 65% of older Australians were online.

All older internet users go online from their home on a desktop, with a growing percentage using tablet and mobile. In addition, the number of Australian internet users surpasses that of the UK and USA.

Older internet users tend to engage more strongly with traditional media such as free-to-air television. However, 26% also accessed news or read newspapers online.

The research found that email is the most common online activity, followed by banking and paying bills.

One in five older Australians has never accessed the internet.

Image credit: ©Warren Goldswain/Dollar Photo Club

Related News

Avanade launches Microsoft-powered AI services

Avanade has launched a line of seven new services designed to help mid-market APAC businesses...

ServiceNow adding new GenAI capabilities

ServiceNow is adding more than 150 new generative AI tools and features to its Now Platform,...

Snowflake expands AI Data Cloud portfolio

Enterprise AI company Snowflake has announced two new additions to its AI Data Cloud portfolio...


  • All content Copyright © 2024 Westwick-Farrow Pty Ltd