ACCC broadband speed guidance causes concern

Industry is concerned with the Australian Communications and Consumer Commission’s (ACCC) available information on broadband speed.

The ACCC will create an updated guidance to provide reliable information to consumers about broadband speeds.

According to industry, the current guidance is flawed and acts against giving advice that they can reasonably understand.

Industry has welcomed the decision to update available information, after pushing for the poor regulations to be improved.

“Industry welcomes the opportunity to work with the ACCC to create a technically and reality-based set of service provider principles and consumer information that will help Australian consumers to better understand what they should expect from their broadband service,” said Communications Alliance CEO John Stanton.

Communications Alliance and its members created a comprehensive broadband public education package in 2016 and are awaiting input from ACCAN and other consumer representatives before making this available to consumers.

However, the principles proposed by the ACCC were not discussed with industry in advance and it is likely that applying the principles will create some practical, commercial and technological challenges that need to be worked through.

For example, the ACCC makes reference to the possibility of adopting the US FCC 80/80 speed measure which has not been tested using Australian data, may be impractical to implement and is not easy for consumers to understand.

Industry also continues to be concerned that any centralised reporting program, as advocated by the ACCC, will not be scoped adequately to deliver information that can be relied on by consumers and industry, and that the costs of such a program will be borne by industry and ultimately consumers.

Communications Alliance has encouraged the ACCC to adopt a collaborative approach with industry, to develop a set of arrangements that are practical and meet the interests of consumers and all other stakeholders.

Industry remains ready to engage with the ACCC in pursuit of practicable principles and guidance for the benefit of consumers.

The six principles proposed by the ACCC are as follows:

• Consumers should be provided with accurate information about typical busy period speeds that the average consumer on a broadband plan can expect to receive.
• Wholesale network speeds or theoretical speeds taken from technical specifications should not be advertised without reference to typical busy period speeds.
• Information about the performance of promoted applications should be accurate and sufficiently prominent.
• Factors known to affect service performance should be disclosed to consumers.
• Performance information should be presented in a manner that is easily comparable by consumers, for example by adopting standard descriptive terms that can be readily understood and recognised.
• RSPs should have systems in place to diagnose and resolve broadband speed issues.

Image credit: ©Alphaspirit/Dollar Photo Club

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