SAS High-Performance Marketing Optimization applies analytics to tens of millions of rows of customer data to help marketers solve complex business issues such as how to maximise profit, enforce contact policies and stay within budget.
A marketer with hundreds of campaign offers, thousands of contact policy constraints and millions of rows of customer records can quantitatively predict the impact of changes in near-real-time. Multiple runs, adjustments and reruns can be executed within hours or even minutes.
Users can run complex analytics against their entire customer base, not just a sample, thus avoiding skewed returns often associated with running optimisation against smaller selections of data.
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